If you are looking to improve your online marketing strategies and conversion rates, you need to attract targeted traffic to your website or blog. Alexa is a company owned by the Amazon Group and it aims to rank every single website on the internet in terms of how much traffic it is receives.
The first step of the ranking process is calculating the reach and number of page views for all the sites on the web on a daily basis. Quite simply, the lower your Alexa ranking, the more traffic your website gets. It is generally considered that a website with an Alexa ranking of 100,000 or less is receiving a ‘significant’ or high levels of traffic.
There are benefits to the Alexa service and it is worthwhile installing the Alexa Toolbar . The toolbar will give you an indication of how busy a website is. This can help you in deciding as to whether to make an online purchase or not. It is also very handy for checking out your competitors !
But don’t get too hung up on Alexa rankings if your websites ranks very high. What you should be worried about is the amount of targeted traffic and the conversion rates. This will help you put the cash in the bank and help you grow your business.
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Vadorama CT Wedding Photographers
454 days ago
To me Alexa is a good general guideline. I use it just for rough comparison between my traffic and that of the competition.