Following on from last week’s post on Press Release, here are some tips to help you write an effective press release and increase your chance of having your story published. You need to make the editors’. freelancers, reporters or journalists job easier by presenting the release in a format and style that appeals to them.

Headline

Should be brief, clear, concise and to the point. Should grab and attract attention. Headlines should be written in bold and in bigger font size than the rest of the body text. The headline should be in present tense

Body

The press release should be written as you want it to appear in a news story. Start with the date and city in which the press release originated. The first sentence is very important and ‘must’ grab the attention and then the next 1-2 sentences then expand on it. The body should be compact, avoid using long sentences and paragraphs.

Your first paragraph must sum up your story. Provide as much information and facts as possible. Include who, what, when, where, why and how. The length of the press release should be no more than a couple of pages, usually it is less than a page for photographers.

Company & Contact Information

Include your company details. Journalists would need to mention your company details in the article. Describe your company, what you do, its core business and the business policy.

Mark the end of the press release with three ### symbols, centered directly underneath the last line of the press release.

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Tags: Press Release